Web Analytics · Estonia (EE)
Plausible Analytics
Estonian-built cookieless analytics — GDPR-compliant with no consent banners needed.
The switch
Google Analytics→Plausible Analytics
About
Lightweight, open-source web analytics built in Estonia (EU), hosted in Germany and Belgium. No cookies, no personal data collected, no consent banner required. Under 1KB script.
Why we recommend it
- Cookieless — no consent banner needed
- Open source (AGPLv3), self-hostable
- Script under 1KB (45x lighter than GA)
- No personal data or cross-site tracking
- Declared GDPR-legal by EU DPAs
EU vs USA
Plausible Analytics vs Google Analytics
Side-by-side on jurisdiction, data residency, and the rules that decide who can actually read your data.
Criteria
🇪🇺 Plausible Analytics
🇺🇸 Google Analytics
Headquarters
Tallinn, Estonia
Mountain View, CA, USA
Jurisdiction
EU (GDPR)
USA (CLOUD Act, FISA 702)
Data location
Germany, Belgium (EU)
Global, US-controlled
GDPR-native
Yes
No
CLOUD Act / FISA exposed
No
Yes
Ad tracking
No
Yes
End-to-end encryption
No
No
Open source
Yes
No
Ownership
Plausible Analytics OÜ (private, bootstrapped)
Alphabet Inc. (NASDAQ:GOOGL)
Founded
2019
2005
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