€
EuroSwitch
Explore directory
← All comparisons

Head-to-head · Web Analytics

Google Analytics vs Umami

Which one to pick in 2026 — comparing 🇺🇸 Google Analytics with the European alternative 🇪🇺 Umami on the things that actually decide who can read your data.

🇺🇸 Google Analyticsvs🇪🇺 Umami

Verdict

  • Who has stronger privacy guarantees by law?

    Umami — GDPR-native and outside the US CLOUD Act / FISA 702 reach.

  • Which one encrypts your data end-to-end by default?

    Neither ships full E2E by default — check the table for nuance.

  • Which one tracks you for ads?

    Google Analytics relies on ad tracking. Umami doesn't.

  • Which one is open source?

    Umami is open source. Google Analytics is proprietary.

Side-by-side

Google Analytics vs Umami — full comparison

Criteria
🇪🇺 Umami
🇺🇸 Google Analytics
Headquarters
Spain
Mountain View, CA, USA
Jurisdiction
EU (GDPR)
USA (CLOUD Act, FISA 702)
Data location
EU
Global, US-controlled
GDPR-native
Yes
No
CLOUD Act / FISA exposed
No
Yes
Ad tracking
No
Yes
End-to-end encryption
No
No
Open source
Yes
No
Ownership
Umami Software
Alphabet Inc. (NASDAQ:GOOGL)
Founded
2020
2005

Make the switch

Try Umami instead of Google Analytics

Privacy-friendly web analytics

Visit Umami ↗Full Umami profile →

Other European alternatives to Google Analytics

Spread the word

Help a friend switch — every share moves a European alternative forward.

Twitter LinkedIn WhatsApp

🇪🇺 European & decentralised

Mastodon Bluesky