Head-to-head Β· E-commerce
Shopify vs PrestaShop
Which one to pick in 2026 β comparing πΊπΈ Shopify with the European alternative πͺπΊ PrestaShop on the things that actually decide who can read your data.
πΊπΈ ShopifyvsπͺπΊ PrestaShop
Verdict
Who has stronger privacy guarantees by law?
PrestaShop β GDPR-native and outside the US CLOUD Act / FISA 702 reach.
Which one encrypts your data end-to-end by default?
Neither ships full E2E by default β check the table for nuance.
Which one tracks you for ads?
Shopify relies on ad tracking. PrestaShop doesn't.
Which one is open source?
PrestaShop is open source. Shopify is proprietary.
Side-by-side
Shopify vs PrestaShop β full comparison
Criteria
πͺπΊ PrestaShop
πΊπΈ Shopify
Headquarters
Paris, France
Ottawa, Canada
Jurisdiction
France (GDPR)
Canada / USA hosting
Data location
Self-hosted (EU) or EU cloud
Global, US-controlled (GCP/AWS)
GDPR-native
Yes
No
CLOUD Act / FISA exposed
No
Yes
Ad tracking
No
Yes
End-to-end encryption
No
No
Open source
Yes
No
Ownership
PrestaShop SA (private)
Shopify Inc. (NYSE:SHOP)
Founded
2007
2006
Make the switch
Try PrestaShop instead of Shopify
French open-source e-commerce β the EU's answer to Shopify, fully self-hostable.
Other European alternatives to Shopify